How Can Traditional Jewelry Stores Make Changes to Survive?

The traditional jewellery industry must make changes if it is to succeed in the future.   According to Unity’s Jewellery Report for 2011, more money is being spent on jewellery, more people are buying jewellery, but overall each person is spending less.  How can the consumer be enticed to spend their money on jewellery?

Flickr Photo by Count Rushmore