Monthly Archives: November 2011
Nephrite and Jadeite are both called jade, but they are completely different mineralogically. Most North Americans are picturing jadeite when they say the word “Jade”. Yet nephrite can be found in both the United States and Canada and is more common than jadeite.
The traditional jewellery industry must make changes if it is to succeed in the future. According to Unity’s Jewellery Report for 2011, more money is being spent on jewellery, more people are buying jewellery, but overall each person is spending less. How can the consumer be enticed to spend their money on jewellery?